AMANDA GOETZ

Helping ambitious women create more presence and joy. 

Author | Founder | Speaker | Brand Builder | Mom x3

"A powerful guide for anyone tired of holding it all together while quietly falling apart.”

Through candid storytelling and science-backed frameworks, Amanda is giving ambitious women a roadmap for reclaiming joy, shedding guilt, and designing a life where ambition and authenticity can coexist.

  • "A must-read for anyone ready to stop surviving life and start enjoying it"

    Eve Rodsky, NYTimes Best-Selling Author of Fair Play + Find Your Unicorn Space

  • "A game-changer."

    Whitney Even Port, TV Personality and host of With With Podcast

  • "Amanda offers a new way for modern women to rewrite what success means uniquely to them."

    Neha Ruch, USA Today Bestselling Author of The Power Pause

  • Amanda Goetz gives language - and permission - to the many characters I play every day.

    Emily Calandrelli - NASA Astronaut, Emmy-nominated TV host, #1 NYTimes Best Selling Author

  • Toxic Grit is a powerful reminder that losing yourself isn’t a prerequisite for success.

    Tressie Lieberman, Global Chief Brand Officer @ Starbucks, Former CMO @ Yahoo

  • Amanda’s expertise, gleaned from years of coaching high performers shines through on every page.

    Amy Shoenthal, USA TODAY bestselling author of The Setback Cycle

  • Goetz shows you how to reexamine your priorities and goals so you can truly thrive.

    Jason Tartick, Host of Trading Secrets podcast & Wall Street Journal Bestselling Author of THE RESTART ROADMAP 

The intersection of success and sanity. 

WHAT I DO IS ROOTED IN ONE THING: HELPING PEOPLE BUILD WITH INTENTION

As a CMO: I consult businesses on building brands that emotionally connect to their audience and reduce the reliance on paid advertising. I specialize in brand marketing, social strategy and earned media. I’ve been a marketer for 20 years and built + sold my last company after growing to 7 figures in revenue without any paid ads. 

As a speaker, writer: My primary focus is to help people and companies understand how to navigate ambition and contentment.

I help organizations design a culture that retains and connects employees to the mission. I help individuals design their life to reconnect to who they are and what they want. 

Whether you're launching something new or navigating what’s next, I’m here to bring clarity, perspective and tactical frameworks to the process. 

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The Life’s A Game Newsletter

3 strategies and frameworks to maintain emotional control in my day to day.

Too many people keep an all or nothing approach to success. But compounding actions matter.

Life may not come with a map, but one path is certain: everyone will experience twists and turns along the way.

Join 85,000+ people learning to play the game of life.

A weekly newsletter with tactical tips to balance success and sanity. A must-read for ambitious people. Actionable tips. No fluff.