12 STEPS
FROM COUCH ➡️ CREATOR ➡️ CEO
There are plenty of people telling you how someone easily made $1m in a month following 5 easy steps so if you are looking for that type of content, you are in the wrong place.
I’m here to tell you the reality of this creator journey: it’s a marathon not a sprint.
I’ve run 4 marathons and none of them would have been possible without following a clear training schedule that prepared my mind and body for the actual outcome: the finish line.
Oh and I always did it with a training group.
Step 1: Find your “thing”
⬜ Assess your passion, skills and expertise and find two other creators in the space.
⬜ Write out your ideal customer: what they need, want and the challenges they face.
⬜ Write 50 subject lines to ideate the things you can talk about.
⬜ Nail your “only” statement. Use the outline below to nail your positioning.
(your social media channel) is the only profile that (differentiation) for (audience) who (need state)
Step 2: Choose one platform
⬜ Get curious about which platform you are drawn to and why.
⬜ Understand if your ideal audience is there.
⬜ Study what is working on the platform.
⬜ Nail your platform strategy: how many times you will post a day, what kind of content and at what time.
Step 3: Find your “pod”
Most successful creators have a “pod” they engage with to help boost their content. It’s time to find yours now that you are showing up every day. PS Join our 35 day Group Challenge to meet your pod and start engaging!
⬜ Find 10 other creators at similar starting points.
⬜ Reach out asking if they’d like to collaborate and support one another.
⬜ Start engaging with them every day. Like, comment and share their work.
Want to join our Group Challenge? Click here!
Step 4: Build the habit
So many people fail at this step. They fail to show up consistently and lose steam. Keep going!
⬜ Create a content calendar with the type of content you will post every day.
⬜ Execute. Build the habit.
⬜ Execute but faster. As you build the habit, it gets easier and easier. Eventually you will be able to write a full week’s worth of content in an hour.
Want to learn my proven system for creating 30 days of content in 30 minutes? Join the challenge!
The Following Steps are how you turn content into a Business.
Step 5: Build a waiting list
You don’t have to have an offer yet (newsletter, course, workshop, etc) but you DO need a destination to send people if they want to learn more from you. Use “Coming soon” language and start capturing email addresses.
⬜ Choose a platform to hold your warm leads.
⬜ Play with the platform - get to know it. Watch videos. Look at examples.
⬜ Write the copy for your landing page.
Step 6: Build the skill
Now that you are showing up every day, It’s time to get better and hone your performance.
⬜ Analyze the type of content that works on the platform.
⬜ Study different types of hooks and content styles. PS Want to unlock 35 new hooks? Join our Group challenge!
⬜ Write 1 post, 10 different ways to practice writing hooks.
⬜ Practice turning 1 long post into 10 shorter posts.
I will dive deeper into all of these in our 35 Day Group Challenge. Want to learn how to repurpose content? Join the next challenge!
Step 7: Connect with the audience
Now that your audience is growing, it’s time to build a deeper relationship.
⬜ Focus on responding to comments promptly.
⬜ Start getting active on your audiences’ posts on their own channel.
⬜ DM your audience and thank them for being on this journey. Ask them what their biggest challenge is right now?
⬜ Create a survey. Send to your audience to gather more data before creating an offer.
Step 8: Choose an offer
⬜ Research and decide on the type of digital offer (newsletter, course, workshop) you want to create.
⬜ Draft an outline of the content you’ll provide in your chosen digital offer.
⬜ Determine the pricing strategy for your offer.
⬜ Share your offer concept with your audience and gather feedback.
Step 9: Build the funnel
It’s time to build a funnel that will take someone from interest to conversion.
⬜ Design and create landing pages for your digital offer.
⬜ Determine incentive or lead magnet for offer.
⬜ Map out the customer journey through the funnel.
Step 11: Build a launch plan
⬜ Set specific goals for your launch.
⬜ Create a pre-launch marketing strategy. How will you create buzz?
⬜ Explore collaboration opportunities with other creators or influencers.
⬜ Plan the logistics of your launch, including timing and communication channels.
Step 12: Launch your first revenue generating product
⬜ Execute the planned launch strategy.
⬜ Analyze launch performance against set goals. Gather insights for future improvements.
⬜ Gather feedback.
⬜ Turn early adopters into affiliates and ambassadors.
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